Compare Online Investing Brokers

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Contributor, Benzinga
Updated: December 14, 2022

If you’ve never traded stocks before, you might imagine trading to be like the old cliché: dozens of brokers in suits yelling at clients over the phone. It may be difficult to picture yourself in the chaos, especially if you’re a beginner.

Online stock trading removes you from the scene. You don’t have to deal with phone calls, broken promises and mayhem. Instead you can trade from the comfort of your own home or on-the-go.

Like many other industries, brokerages anticipated the need for great online experiences and delivered. Firms created desktop platforms and mobile experiences with built-in trading tools, education, and analytics at your fingertips. Compare the top online brokerages to find your platform today.

Online Brokerage Comparison Table

  • TD Ameritrade
    TD Ameritrade
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    Best For
    Options Trading
    Overall Rating
    Read Review
    securely through TD Ameritrade's website
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  • TradeStation
    TradeStation
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    Best For
    Futures Trading
    Overall Rating
    Read Review
    securely through TradeStation's website
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  • IQCent
    IQCent
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    Best For
    Casual Investors
    Overall Rating
    Read Review
    securely through IQCent's website
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  • Cobra Trading
    Cobra Trading
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    Best For
    Short Selling over $25K
    Overall Rating
    Read Review
    securely through Cobra Trading's website
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  • Moomoo
    Moomoo
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    Best For
    Active Traders
    Overall Rating
    Read Review
    securely through Moomoo's website
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  • IBKR GlobalAnalyst
    IBKR GlobalAnalyst
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    Best For
    Active and Global Traders
    Overall Rating
    Read Review
    Securely through Interactive Brokers’ website
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  • NinjaTrader
    NinjaTrader
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    Best For
    Advanced Futures Trading
    Overall Rating
    Read Review
    securely through NinjaTrader's website
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  • eToro Stocks
    eToro Stocks
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    Best For
    Demo Accounts
    Overall Rating
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    securely through eToro Stocks's website
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    Benzinga is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.

  • Robinhood
    Robinhood
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    Best For
    Beginners
    Overall Rating
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    securely through Robinhood's website
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  • Forex.com
    Forex.com
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    Best For
    Forex Investing
    Overall Rating
    Read Review
    securely through Forex.com's website
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  • Tradovate
    Tradovate
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    Best For
    High-volume Traders
    Overall Rating
    Read Review
    securely through Tradovate's website
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  • IG Markets
    IG Markets
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    Best For
    Forex Execution
    Overall Rating
    Read Review
    securely through IG Markets's website
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    Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.

  • Webull
    Webull
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    Best For
    Intermediate Traders and Investors
    Overall Rating
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    securely through Webull's app
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  • Plus500
    Plus500
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    Best For
    Non-US Mobile Users
    Overall Rating
    Read Review
    securely through Plus500's website
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    86% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

  • Ally Invest
    Ally Invest
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    Best For
    Socially Responsible Investing
    Overall Rating
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    securely through Ally Invest's website
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  • Capital.com
    Capital.com
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    Best For
    Market-leading Spreads
    Overall Rating
    Read Review
    securely through Capital.com's website
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    79.17% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

  • CedarFX
    CedarFX
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    Best For
    Investors interested in 0% commission or eco conscious trading
    Overall Rating
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    securely through CedarFX's website
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    CedarFX is not regulated by any major financial agency. The brokerage is owned by Cedar LLC and based in St. Vincent and the Grenadines.

  • Best For
    Momentum traders
    Overall Rating
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    securely through CenterPoint Securities's website
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  • Charles Schwab
    Charles Schwab
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    Best For
    Fund Investing
    Overall Rating
    Read Review
    securely through Charles Schwab's website
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  • CIBC
    CIBC
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    Best For
    Investors
    Overall Rating
    Read Review
    securely through CIBC's website
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  • Discount Trading
    Discount Trading
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    Best For
    High Volume Traders
    Overall Rating
    Read Review
    securely through Discount Trading's website
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  • ETrade
    ETrade
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    Best For
    Desktop Trading
    Overall Rating
    Read Review
    securely through ETrade's website
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  • Best For
    Stock Research
    Overall Rating
    Read Review
    securely through Fidelity Investments's website
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  • Gatsby
    Gatsby
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    Best For
    New investors
    Overall Rating
    Read Review
    securely through Gatsby's website
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  • Generic Trade
    Generic Trade
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    Best For
    Early Investors
    Overall Rating
    Read Review
    securely through Generic Trade's website
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What is Online Stock Trading?

With online stock trading, you’re able to buy and sell securities over an online platform. It takes the place of the traditional method of making phone calls. There are 3 types of brokerages.

The 1st is a full-service brokerage, which provides comprehensive services, tips, and education. A beginner may want to choose this. The 2nd is a discount brokerage. They provide their services for a lower fee but do not provide advice or research. At times, there are hybrids that might tickle your fancy. eToro offers crypto, stocks and ETFs, zero commissions and a multitude of information. In short, you don’t need to settle for a broker that offers low fees and no information when, clearly, there are better alternatives.

The last is robo advisors. Robo advisors collect client information and make trades based on algorithms. They’re usually inexpensive but will lack the personalized service of other brokers. These brokerages provide services on the web and mobile applications.

Online Broker Reviews

Why Should I Trade Stocks Online?

Whether you’re just starting to trade or thinking of making the switch to an online brokerage, there are a few things you should know.

  • Online platforms normally have lower fees than brick-and-mortar brokerages. This is because operating online-only saves the brokerage both time and money. This savings is passed to onto the trader through low or no fees of commissions.
  • Access to the latest trading news and trends. So, you won’t have to pay for another news subscription service. Education can come in the form of live news alerts, weekly news roundups, and more intensive trading guides. Brokerage firms also integrate this information into their platforms, providing a seamless trading experience.
  • Because all of the trades happen online, they happen instantly instead of taking minutes. Over time, instant trades can make a huge impact on your portfolio, especially when trading volatile stocks.

But, if you have a great relationship with your current brokerage or are new to trading and want a more personal relationship with your broker, it may not be worth it to make the switch.

Who Trades Stocks Online?

Anyone from beginning traders to seasoned investors trades stocks online. With the recent improvements in online brokerage technology and lower fees, making the switch to online trading is easy. It can save money and time.

But online stock trading might not be right for everyone. While it’s true that you can make money trading online, you have to be willing to put in the work. It isn’t a get rich quick scheme; you have complete control of your success. If you’re not willing to put in the research, time, and money, you won’t see a return on your investments.

How to Start Trading Stocks Online

First, you’ll have to choose a brokerage. You’ll have to consider the following:

  • If you want your account self-managed or managed by an advisor. If you’re confident in trading, a self-managed account is worth the savings. If not, you’ll want an advisor. You will pay more in fees, but it may pay off if you have a great advisor.
  • What types of securities you’ll be trading. You can pick from stocks, mutual funds, options, forex, bonds, ETFs and futures. If you’re new to stock trading, know the risks and rewards associated with each type of security before you commit.
  • Commissions and fees. How much are you willing to pay? Many online platforms will have low fees, but you’ll need to do the math before you start trading, especially if you can’t commit a lot of money to stock trading. Consider annual fees, discounts for balances, and fees per share.
  • Think about account minimums. Some brokerages offer $0 minimums. Others may have higher account minimums, but more perks. If the brokerage does have account minimums, make sure to look into any penalties.
  • How much market data will you need? Certain brokerages will offer platforms with market data fully integrated into their user experience. Whether you’re a beginner or advanced trader, this may be crucial to your success.
  • What platform you see yourself trading on. At the minimum, brokerages offer access to a desktop platform. Most offer a mobile application. Some platforms are designed better than others, though. Watch out for reviews of clunky, slow, and hard-to-use platforms.
  • Customer support. 24/7 live customer support is the gold standard. Look out for supports via email and live chat as well.

Once you choose a brokerage, you can usually sign up for an account online. You’ll need to collect a few things 1st:

  • Social Security Number
  • Taxpayer Identification Number
  • Foreign tax ID, passport or visa number if you aren’t a U.S. citizen or permanent resident
  • Proof of identity
  • W-9
  • Your employer’s information
  • Method of funding your account

Now you’re ready to go! You should be able to sign up through the brokerage’s online portal. Depending on the online brokerage, you may even be able to start trading on the same day.

Trade Stocks Online

Online stock trading makes investing accessible to the masses. Brokerages provide low-to-no fees, user-friendly online brokerage platforms, and educational content to make trading simple – even for the beginning investor. But you still have to work hard, do your research, spend money, and be willing to put in the time to see a return on your investments.